Keeping you up to date with the latest tastes, trends & topics

2022 Food Trend Predictions

1. Breakfast Like a King The home working boom caused a shift in consumers’ grocery buying habits driven by more time in the mornings for a

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Wholebake – Winner of a Silver GroceryAid Award

The award is in recognition of Wholebake supporting and promoting Grocery Aid throughout 2021. Silver Award winners are companies who have participated in six activities across two pillars; Awareness, Fundraising and Volunteering.

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2020 – A Year In Review & Trend Predictions For 2021

It’s fair to say that the last year was one like no other and certainly not one which we could have foreseen. Grocery market trends were turned on their head the online channel grew share by 5% and impulse missions such as food to go and meal for tonight diminished overnight…

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